For over four decades, the Ford F-150 has been a cornerstone of the full-size pickup truck market, setting the standard for durability, performance, and innovation. As the best-selling truck in America, it continues to dominate the segment with its versatility and modern features. The 2023 Ford F-150 takes this legacy to the next level, incorporating cutting-edge technologies, improved performance, and unmatched towing and hauling capabilities.
Whether you're a contractor in need of a dependable workhorse, an outdoor enthusiast craving off-road adventures, or a family seeking comfort and space, the 2023 F-150 delivers. With a wide range of trims, engines, and configurations, there’s an F-150 for every need. This blog explores the F-150 in depth, highlighting why it remains a class leader.

The 2023 Ford F-150 boasts an exterior design that merges ruggedness with refinement, perfectly blending utility and style. While retaining the unmistakable look that has defined the F-150 for generations, the 2023 model introduces modern touches that enhance functionality and visual appeal.

The F-150’s front end remains as iconic as ever, with its broad grille and dynamic lighting system. Depending on the trim level, the grille is available in multiple designs, including chrome finishes on the Lariat and Platinum trims, a body-colored grille for sportier models like the Tremor, and a blacked-out grille for off-road-focused trims like the Raptor.

The standard LED headlights are both functional and stylish, providing clear illumination in low-light conditions. Higher trims, such as the King Ranch, Platinum, and Limited, feature adaptive LED headlights with dynamic bending, ensuring maximum visibility on winding roads or trails. These advanced lighting options not only enhance safety but also give the F-150 a sophisticated look.

For practicality, the front bumper is designed to integrate seamlessly with key off-road components, such as tow hooks, skid plates, and fog lights. Whether navigating tough terrains or towing heavy loads, the F-150’s front-end design emphasizes both form and function.

The side profile of the 2023 F-150 combines robust design elements with modern aesthetics. The truck's strong lines and squared-off wheel arches emphasize durability and capability. These features not only enhance its visual appeal but also serve practical purposes, particularly when handling heavy loads or navigating rugged environments.

A wide range of wheel designs adds to the truck’s versatility. The XL and XLT trims come standard with 17-inch steel wheels, while higher trims, including the Limited, sport 22-inch polished aluminum wheels for a more upscale look. For those seeking an aggressive off-road appearance, the Raptor trim offers all-terrain tires mounted on beadlock-capable wheels, ensuring durability on rough trails.

Practicality meets innovation with the power-deployable running boards, available on trims like the Platinum and Limited. These boards deploy automatically when the doors open, making it easy to step in and out of the truck. They retract seamlessly when the doors close, improving aerodynamics and maintaining a clean exterior profile.

The BoxLink system is another standout feature. It provides integrated tie-down points, cleats, and additional anchor points in the truck bed, ensuring that cargo can be secured safely. Whether you're transporting tools, sports equipment, or heavy loads, the F-150’s side profile emphasizes capability and convenience.

The rear of the 2023 F-150 is where innovation truly shines. The Tailgate Work Surface, available on mid-to-high trims, transforms the tailgate into a practical workspace. It features built-in rulers, cupholders, and a dedicated smartphone holder, making it ideal for professionals who use their trucks as mobile offices or workstations.

LED box lighting ensures that the truck bed remains well-lit, even in low-light conditions. This feature is especially useful for those who frequently load or unload cargo at night. The power tailgate, standard on higher trims, can be operated remotely via the key fob or a button in the cabin, adding a layer of convenience for busy drivers.

Off-road enthusiasts will appreciate the high-strength rear bumper on trims like the Raptor and Tremor, designed to withstand the rigors of challenging terrains. These trims also include rear recovery hooks, reinforcing the F-150’s off-road credibility.

The interior of the 2023 Ford F-150 is a perfect blend of rugged durability and modern luxury. Designed to cater to a wide range of drivers, the cabin is both functional for work purposes and comfortable for long trips. With innovative features and premium materials, the F-150 delivers an interior experience that rivals even some luxury SUVs.

The F-150’s interior materials vary across trims, reflecting its versatility. Entry-level trims like the XL feature durable vinyl upholstery, designed to withstand dirt, spills, and heavy use. For those who prioritize comfort and aesthetics, higher trims like the King Ranch and Limited offer leather-trimmed seating with intricate stitching, adding a premium touch.

The Interior Work Surface is a game-changing feature for those who use their trucks as mobile offices. By folding the center console flat, the work surface provides a stable platform for laptops, paperwork, or even meals. This thoughtful feature demonstrates Ford’s commitment to blending practicality with innovation.

Higher trims also include woodgrain or brushed aluminum accents, elevating the cabin’s ambiance. These subtle design elements, combined with available ambient lighting, create a refined environment that caters to both professional and leisure driving.

The F-150’s cabin configurations ensure that every driver’s needs are met. The Regular Cab is ideal for those who prioritize bed space and rarely need to transport passengers. For families or work crews, the SuperCab and SuperCrew offer generous seating for up to six passengers.
In the SuperCrew models, rear-seat passengers enjoy best-in-class legroom and headroom, making long journeys comfortable for adults and children alike. The rear seats also fold up to reveal under-seat storage compartments, providing secure spaces for tools, gear, or personal items.

The dual-zone climate control system, available on most trims, allows front and rear passengers to set their preferred temperature, ensuring comfort regardless of the weather. Heated and ventilated front seats, along with heated rear seats on higher trims, make the F-150 a year-round companion.

The 2023 F-150 is packed with advanced technology that enhances both convenience and connectivity. The SYNC 4 infotainment system comes standard with an 8-inch touchscreen, while higher trims upgrade to a 12-inch display. This larger screen offers split-screen functionality, allowing drivers to access navigation, music, and other features simultaneously.

Wireless Apple CarPlay and Android Auto ensure seamless smartphone integration, while the Bang & Olufsen sound system, available on premium trims, delivers crystal-clear audio for music enthusiasts.

For tech-savvy users, the 12-inch digital instrument cluster is a standout feature. Fully customizable, it displays essential driving information such as speed, navigation prompts, towing data, and off-road settings, ensuring drivers always have the information they need.

The 2023 Ford F-150 offers a comprehensive lineup of engines designed to meet the diverse needs of its drivers. Whether you’re looking for a fuel-efficient option for daily commutes, a robust powertrain for heavy-duty towing, or high performance for off-road adventures, the F-150 delivers with precision and reliability.

The F-150’s engine lineup includes six distinct options, each catering to specific performance demands:

 3.3L V6

1. 3.3L V6:
   Output: 290 horsepower, 265 lb-ft of torque.
   Purpose: A solid choice for drivers who prioritize affordability and light-duty tasks, this engine balances performance with fuel efficiency.
2. 2.7L EcoBoost V6:
   Output: 325 horsepower, 400 lb-ft of torque.
   Purpose: This turbocharged engine is perfect for those who want a balance of power and fuel efficiency. It excels in city driving and highway cruising while offering enough muscle for light towing.
3. 5.0L V8:
   Output: 400 horsepower, 410 lb-ft of torque.
   Purpose: A classic choice for those who value the unmistakable roar of a V8 engine. It’s ideal for drivers who frequently tow or haul heavy loads.
4. 3.5L EcoBoost V6:
   Output: 400 horsepower, 500 lb-ft of torque.
   Purpose: Known for its impressive torque output, this engine is a favorite among those who need serious towing and hauling power.
5. 3.5L PowerBoost Hybrid V6:
   Output: 430 horsepower, 570 lb-ft of torque.
   Purpose: The PowerBoost engine combines the efficiency of a hybrid with the capability of a traditional truck engine, making it a versatile option for work and play.
6. High-Output 3.5L EcoBoost V6 (Raptor-specific):
   Output: 450 horsepower, 510 lb-ft of torque.
   Purpose: Exclusively available on the Raptor, this engine is designed for off-road performance and high-speed desert running.

All F-150 engines are paired with a 10-speed automatic transmission, which offers smooth shifting, improved acceleration, and optimized fuel efficiency. Drivers can choose between rear-wheel drive (RWD) and four-wheel drive (4WD) configurations, depending on their driving needs.

Ford also equips the F-150 with Selectable Drive Modes, including Normal, Tow/Haul, Eco, Sport, Slippery, and Off-Road. These modes adjust throttle response, transmission behavior, and traction control settings to match various driving conditions.

The 2023 Ford F-150 sets the benchmark for towing and payload capabilities in the full-size truck segment. Designed with both work and recreation in mind, the F-150 offers best-in-class ratings, making it the go-to choice for drivers who need serious capability.

With the right configuration, the 2023 F-150 achieves a maximum towing capacity of 14,000 pounds, making it the ideal partner for towing boats, trailers, and RVs. This impressive rating is made possible by the combination of the 3.5L EcoBoost V6 engine and advanced towing technologies.
To ensure a seamless towing experience, Ford offers several innovative features:

• Pro Trailer Backup Assist 2.0: This feature simplifies reversing with a trailer by allowing drivers to steer the trailer using a knob on the dashboard. It takes the guesswork out of tight maneuvers.
• Integrated Trailer Brake Controller: Provides smooth and controlled braking for the trailer, enhancing safety during downhill descents or emergency stops.
• Smart Hitch Guidance: Displays a clear view of the hitch area on the infotainment screen, making it easier to align the truck with a trailer.

The F-150 boasts a maximum payload capacity of 3,325 pounds, ensuring that it can handle heavy loads with ease. Whether it’s construction materials, outdoor gear, or bulky equipment, the F-150’s bed is built to accommodate it all.

The F-150’s bed isn’t just about capacity—it’s packed with features that enhance usability:

• Tailgate Step: An integrated step and handle make accessing the truck bed effortless, even when carrying heavy items.
• BoxLink System: Adjustable cleats and tie-down points allow for secure hauling of oddly shaped cargo.
• Pro Power Onboard: Available with the PowerBoost hybrid engine, this feature transforms the truck into a mobile generator, offering up to 7.2 kW of power for tools, appliances, or recreational equipment.

The 2023 Ford F-150 excels in the technology department, offering a range of features that enhance connectivity, convenience, and entertainment. Whether you’re on the job or on a road trip, the F-150 keeps you informed and entertained.

Ford’s SYNC 4 infotainment system is standard across all trims, featuring an intuitive interface and lightning-fast responsiveness. Key highlights include:

8-Inch Touchscreen: Standard on entry-level trims, it offers access to key features like audio, navigation, and vehicle settings.

12-Inch Touchscreen: Available on mid and higher trims, this expansive display supports split-screen functionality, allowing drivers to view navigation and music controls simultaneously.

Wireless Apple CarPlay and Android Auto come standard, eliminating the need for cords and ensuring effortless smartphone connectivity. Drivers can access apps, make calls, send texts, and stream music directly from their devices.

For audiophiles, the Bang & Olufsen premium sound system delivers studio-quality audio with up to 18 speakers. Rear-seat passengers can enjoy their own entertainment with optional rear screens, making long trips more enjoyable for families.

The Pro Power Onboard system, exclusive to the PowerBoost hybrid, turns the F-150 into a mobile generator. It offers up to 7.2 kW of power, enough to run tools, charge devices, or power appliances during outdoor adventures or job site tasks.

Safety is a top priority for Ford, and the 2023 F-150 doesn’t disappoint. Equipped with advanced driver-assistance systems and safety features, the F-150 provides peace of mind for both work and leisure.

Standard on all trims, the Ford Co-Pilot360 suite includes:

• Pre-Collision Assist with Automatic Emergency Braking: Detects potential collisions and applies the brakes if necessary.
• Blind Spot Information System (BLIS): Monitors blind spots and alerts the driver to potential hazards, even while towing.
• Lane-Keeping System: Gently steers the truck back into its lane if unintentional drifting occurs.
• Rearview Camera with Hitch Assist: Provides a clear view of the hitch area, simplifying trailer connections.

Higher trims add advanced features that take safety and convenience to the next level:

• Active Park Assist 2.0: Automates parking in tight spaces, handling steering, acceleration, and braking.
• 360-Degree Camera System: Offers a bird’s-eye view of the truck, enhancing visibility during parking and off-road navigation.
• Adaptive Cruise Control with Stop-and-Go: Maintains a safe distance from the vehicle ahead, even in stop-and-go traffic.

Kunes Ford of Delavan is your trusted destination for Ford vehicles and expert automotive service, proudly serving drivers from Burlington, Mukwonago, and Whitewater, WI. Conveniently located in Delavan, the dealership offers an impressive selection of new and pre-owned Ford cars, trucks, and SUVs, as well as a state-of-the-art service center to meet all your automotive needs. Whether you're looking for a powerful truck, a versatile SUV, or reliable maintenance, Kunes Ford of Delavan is just a short drive away for residents of Burlington, Mukwonago, and Whitewater.

For residents of Burlington, WI, Kunes Ford of Delavan is an easy 30-minute drive west via WI-11, making it a convenient choice for all your vehicle needs. Burlington, known for its historic charm and vibrant community, is home to drivers who depend on vehicles that can handle everything from daily commutes to weekend adventures. At Kunes Ford of Delavan, Burlington residents can explore the latest Ford F-150 trucks, perfect for towing and hauling, or the spacious and family-friendly Ford Explorer, ideal for road trips or running errands. The dealership also offers a wide range of pre-owned vehicles for those seeking affordability without sacrificing quality. Burlington customers appreciate the transparent pricing, easy financing options, and the knowledgeable sales team that helps them find the perfect vehicle for their lifestyle.

If you’re traveling from Mukwonago, WI, Kunes Ford of Delavan is a short 25-minute drive west via WI-83 and WI-11. Mukwonago, with its blend of suburban convenience and rural beauty, is home to drivers who value versatility and reliability in their vehicles. At Kunes Ford of Delavan, Mukwonago customers can choose from Ford’s lineup of SUVs like the Ford Escape and Ford Edge, which offer the perfect balance of performance and efficiency for commuting and family life. For those with outdoor hobbies or business needs, the Ford Ranger provides rugged capability in a midsize truck. Mukwonago drivers also trust Kunes Ford of Delavan’s service center for everything from oil changes and tire rotations to advanced diagnostics, ensuring their vehicles stay in excellent condition for years to come.

For customers in Whitewater, WI, Kunes Ford of Delavan is just a 20-minute drive south via US-12, making it an accessible destination for high-quality vehicles and services. Whitewater, known for its vibrant university community and scenic surroundings, attracts drivers who need reliable and adaptable vehicles. At Kunes Ford of Delavan, Whitewater customers can explore options like the Ford Bronco Sport, ideal for off-road enthusiasts, or the fuel-efficient Ford Fusion for comfortable city and highway driving. Students and young professionals often find value in the dealership’s selection of pre-owned vehicles, offering budget-friendly options that deliver long-term reliability. Additionally, Whitewater drivers rely on the dealership’s Ford-certified technicians for professional maintenance and repair services, ensuring their vehicles perform at their best.

Kunes Ford of Delavan is more than just a dealership—it’s a trusted partner for drivers from Burlington, Mukwonago, and Whitewater. The dealership’s commitment to exceptional customer service extends beyond vehicle sales to include personalized financing solutions, factory-trained technicians, and genuine Ford parts, ensuring every customer receives the care and attention they deserve.

Kunes Ford of Delavan is also dedicated to giving back to the communities it serves. From supporting local events and schools in Burlington to sponsoring community programs in Mukwonago and participating in cultural and educational initiatives in Whitewater, the dealership is proud to be a part of the region’s growth and success.
No matter where you’re coming from—Burlington, Mukwonago, or Whitewater—Kunes Ford of Delavan is your trusted destination for quality vehicles, expert service, and a dealership experience that exceeds expectations.